Pauls Boutique - Corporate Design



Founded in 1995, Pauls Boutique became the first address for selected & modern fashion in Chemnitz. The assortment ranges from clothing to shoes to accessories such as Red Wing, Ben Sherman, Brixton, Carhartt WIP and many more.


The aim was to help the brand to more modern and credible new positioning without irritating the existing customer base. The logo shows a clear reference to fashion and presents the sans-free clear typography in a modern and discreet way. Through the development of reduced versions an optimal application on all media and in all channels is guaranteed. EINS23 has been managing the customer since 2015.


Corporate Design

Our services

Corporate Design, Logodesign



Color palette

Primary font

Responsive Presite

Until the launch of the new website with connected shop functionality we created a responsive temporary site with the most important information, which is available according to the device in the most optimal way.

Corporate Design

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