Fashionfilm, Making-of, postproduction for the fashion company Tom Tailor

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Customer

In 1962, the success story of theinternational fashion and lifestyle company «Tom Tailor», began. In recent years, the TOM TAILOR Group has grown to become a steadily growing fashion company with more than 1,390 stores and approximately 6,500 employees.

It combines four strong brands and is one of the top 10 German fashion retailers.

CImplementation

In this project, the biggest challenge was to carry out the filming parallel to the concurrent campaign shoot in a very small team.

We shot it in New York and Los Angeles and delivered from concept, through directing and filming to cutting everything from one source. This allowed us to produce the films in a very short time.

Project

Fashion films

Our Services

Conception, direction, camera, cut & editing, look and color correction

Agency

EINS23

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    Interactive Video

    We developed a recruiting video for Volksfürsorge's career portal. The peculiarity was the immediate interaction with the user. We integrated an input screen in the video's narrative flow: the query of the user name. After the input into took place the film continued to play and showed in selected sequences those entered user names - seamlessly fitted into the right angle and perspective, so it didn't imply that it was assembled.

    Color correction

    Original
    Modified

    Film: Parkour New York

    Fashionable design meets usual high quality and optimal wearing comfort - that is what Tom Tailor Denim collection stands for. We shot some fashion films with the parkour star Ben Jenkins in New York.

    Film: Somewhere in the outback

    The fog still lies over the fields, but the preparations for the large garden party are already in progress. This setting was used as scenario for a making-of video.

    Some stills from different fashion films for TOM TAILOR…

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